But the icing on the cake is undoubtedly host Boman Irani. Here comes a host, who not only sports his fan like attachment to Bollywood with élan, but also uses it to create some genuine moments of celebration, never mind the kitsch. So if you have him popping forth as a bridegroom in one episode, a character he rues he will never get to play in the films that always limit him to dad portrayals, in another, there’s a mellowed down Irani singing a patriotic song to ample tug effect. He endears and entertains like a performer, apart from the liberal jadu ki jhappis doled out to exiting participants.

Sources : http://www.screenindia.com/

Commenting on the tie-up with MiD DAY, Mr Shailesh Kapoor, Business Head, FILMY said, “The MiD DAY Bollywood Lunch Contest is one of the several media tie-ups as a part of Bollywood Ka Boss promotions. It will be great to recreate the film quizzing experience in the corporate setup with Boman.”

MiD Day, India’s No.1 Afternooner, truly knows how to make work fun. Their unique property Bollywood Lunch Contest is growing in popularity by the day, wherein the winner gets a lunch date with a Bollywood star at their office. Thanks to the winner, the entire office also lunches with the stars. Through this contest, over the last few months, stars such as Rakhi Sawant, the Chak De Girls and even John Abraham and Aamir Khan have visited offices in Mumbai, Delhi and Bangalore, where the paper has editions at present. This contest will be an ongoing one offering opportunities for much fun at work.

Minal Gandhi, Brand Manager at Tata Sky, was the lucky winner of the contest. She said she had met Boman once before and remembered him as a really fun personality. When she saw the contest in the MiD DAY she was inspired to enter and win a visit by him to her office.

Minal, added that her colleagues at Tata Sky were also very excited about Boman’s visit to the office. She said, “Our entire team at office is really looking forward to the event. The MiD DAY- Make Work Fun - Bollywood Lunch Contest is a great idea by MiD DAY, because not only the winner benefits, but it’s a wonderful thing for other employees as well, who get a break from the usual humdrum work routine.”

Boman was welcomed into the Tata Sky office by Chief HR Officer Deepa Vatsa. He then walked around, joking, chatting, meeting folks at their desks, stopping to sign autographs and take photos. He presented Minal with a bouquet of flowers, amidst much cheering and whooping from the office crowd. There were pizzas for the entire office, and Boman sportingly partook of the feast!

It revolves completely around Bollywood movies, and the contestants will get a chance to win upto 50 lakh rupees. In every episode 10 Bollywood gurus will compete with each other and at the end of the 33 weeks, one amongst the participants will be declared the winner and conferred with the title of ‘Filmiyon ka Filmy’.

Reality shows have now become a major asset for TV channels to gain TRPs. Few years back when India’s first ever television game show ‘Kaun Banega Crorepati’ was launched by Star Plus, it got immense response from viewers. It appealed to all the age groups and the show’s host Amitabh Bachchan also created a new identity for himself.

Siddharth Basu, the pioneer of television quiz shows in India, is back with new show Bollywood Ka Boss, grilling participants with questions related to the Hindi film industry.

The show, being telecast every Sunday on Sahara TV’s movie channel Filmy, is the first of its kind and went on air January 6. Boman Irani, who shot to fame with his role in the hit comedy Munnabhai M.B.B.S in 2003, is the host.

Based on a unique format, Bollywood Ka Boss has all the makings of a typical Bollywood Blockbuster, along with a grand prize of Rs. 50 lakhs.

Siddharth Basu, the pioneer of television quiz shows in India, is back with new show Bollywood Ka Boss, grilling participants with questions related to the Hindi film industry.

The show, being telecast every Sunday on Sahara TV’s movie channel Filmy, is the first of its kind and went on air January 6. Boman Irani, who shot to fame with his role in the hit comedy Munnabhai M.B.B.S in 2003, is the host.

The actor is upbeat about hosting the show.”I am an ardent fan of the Indian film industry. Bollywood Ka Boss has given me a chance to live my passion. Working with Siddharth Basu and Filmy has added a lot of value and has been a great learning for me.”

Shailesh Kapoor, the business head of the channel, felt that Bollywood Ka Boss would be a profitable venture. He hoped that the unique format programme would draw a large audience.

“The show fits perfectly into the brand image of Filmy. The channel revolves around Bollywood, enjoying and living every aspect of Hindi cinema. The content of Bollywood Ka Boss is interesting and thus very addictive. I’m sure it’ll have a large share of dedicated and addicted viewers. We are looking forward to a positive response.”
s it new terrain? “You could say that. I agreed to do Bollywood, because I think it will be fun,” says Irani, who adds that he immediately gave the nod to producer Siddharth Basu.

The format is competitive. Says Irani, “You don’t know who the winner is till the end. Every episode is like a one-day match. As an anchor, you don’t follow a script. You can be yourself.”

Since this is Filmy’s second big ticket launch after Bathroom Singer, the singing reality show that culminated on 23 December, the channel is promoting it heavily.

The channel has also created a dedicated website for the show that contains an interactive quiz game for users.

Vodafone has been roped in as title sponsors. Besides, Filmy has also tied up with HDFC Life Insurance, Subhiksha, Fiat Palio and Henkel as associate partners.

The chanel is also planning a “roadblock” at 9 pm on several channels.

In an attempt to reach out to the Hindi-speaking viewers, an array of below-the-line activities have also been planned. The ground promotions involve a contest where people stand a chance to win some big prizes.

Contest forms will be distributed in multiplexes across cities like Ahmedabad, Lucknow, Kanpur, Delhi and Mumbai. The winners stand a chance to win a car, five bikes, 50 mobile phones and 200 Filmy gift hampers.

The channel has also initiated a residential campaign which will extend to Delhi and Mumbai. Twenty homes in each of these cities will be targeted and quizzed on Bollywood.

The show is hosted by actor Boman Irani and the channel believes him to be the USP of the show.

“Bollywood Ka Boss will span up to 33 weeks which will see 10 contestants competing with each other in every episode. Each episode will have one winner who will then proceed towards a different level of the competition,” said Filmy supervising producer Anurag Bakshi.

Kapoor added, “Conceptually Bathroom Singer was a good show but failed to deliver well on numbers. But Bollywood Ka Boss is a larger show especially because names like Basu and Irani are associated with it. Our expectations are definitely high.”

Bollywood Ka Boss is being launched on Sahara ‘FILMY’  channel from the 6th January, 2008 and will be telecast every Sunday, from 9 pm onwards. The show will revolve completely around movie buffs, who will get a chance to win loads of money.

The reality show will start with 10 Bollywood enthusiasts, who will compete with each other in a 33-week long battle and try to outdo the other through their filmy gyaan. At the end of the 33 weeks, one amongst the participants will be declared the winner and will get the title of ‘Filmiyon ka Filmy’!

The 50 lakh rupees that will be given to him/her as the prize money and you know why the show is bound to be popular.After Big B, Shahrukh, Govinda and Anupam Kher it’s our comedy king Boman Irani, who is all set to become an anchor of a game show; the actor will be seen testing the Bollywood IQ of the contestants on the show. the man who can make you laugh at the silliest of jokes.

KBC Producer Siddharth Basu is producing this show for Sahara Filmy. Siddhartha Basu, the father of television quizzing in India with shows like KBC and Mastermind India to his credit, the show is definitely going to be one of the biggest entertainers of 2008.

• SMS charges: upto Rs. 3 per message. Please check with your mobile service provider for more details.

• The last date for entering the contest is October 7, 2007.

• The organizers will decide the cut-off scores for each city, and their decision will be final and binding. Shortlisted candidates will be sent confirmation messages after the contest is closed. Select users may be sent a tie-breaker question.

• A user is not confirmed for the written test till he/ she has completed the selection process and got an admit card on SMS. The admit card will need to be produced at the written test venue.

• Written test venue and dates will be announced shortly, and also given out in the admit cards. Failure to be present at the written test would lead to automatic disqualification from the selection process.

• Employees of Sahara One Media And Entertainment Limited, Synergy Adlabs Media and their associated agencies are not eligible to take part.